Blog

New Era, new focus

I haven’t mentioned my job search for a while, mostly because it didn’t seem very relevant to the world of AustinMash!, but also because it wasn’t the biggest thing in my life. What was bigger than finding a job? Well, working on this site, and everything related to it!. In fact, there were some points over the past couple of months where responding to recruiters and going to interviews was a tolerated distraction away from the much more entertaining and interesting stuff going on here. Now, don’t tell my wife, but I must admit I was secretly a little relieved a couple of times when I got word I was not chosen for a job. Not every time, though, as there were a few very interesting and compelling company stories I would have loved to be a part of. The good news is that one of them was a match, and I was offered a position at a software company a couple of weeks ago, and my first day was today.

This does not mean I’m abandoning this project - this fun, educational, enlightening, and empowering journey I’ve started. No way, it just means I’ll have to go about my business in a much more focused manner, and at the same time rely less on activities that require my physical presence.

Actually, when I look at the timing of everything, I can hardly believe my luck. I decided to proceed with this project when I still had a job, and I managed to build the bulk of the functionality in my free time and on weekends. Then, I got laid off, but with plenty of notice, so I knew it was coming. This removed all time constraints, and I was able to devote as much time as I wanted on AustinMash!, technically, and on the various marketing and networking activities I engaged in. Then, I finally did get a job offer, but with a start date two weeks out – so again I had plenty of time to plan – and take a little vacation to boot! (yes, I was out of cell phone range for 5 days. One word of advice: when the resort lists high-speed internet access, ask if it means wireless in the room, or if it means they have three PCs in a little “business center”, one of which is broken, and on which they limit your time to 15 minutes a day. I still haven’t decided if this was a good thing or not). So, now my week days are once again someone else’s, but that’s ok, since lately I’ve been thinking it was time to move on to the next phase of marketing, and start advertising the site. The real challenge, really, will be in continuing to develop AustinMania! while at the same time have some kind of a life.

Another change is that I am going to focus less on selling ads, and more on building a site that I and others will hopefully enjoy. I’ll work on my original goal of making an entertaining site, and I’ll let the traffic take care of itself (ok, I will be boosting it from time to time through advertising). Then the ad sales should take care of themselves too, once the traffic is there. The good part is that this is fun, so I can just keep working on it and see what happens. Do you want to see what happens? Stay tuned – same Mash-Channel, same Mash-time!